To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic.

As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings.

SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one.

PPC

PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get.

SEO

The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don’t list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what your time line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well.

All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can reap the benefits of free traffic later on.

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Getting started:

Choosing a Domain Name
When choosing a domain name keep in mind to include your main keyword in the name.
If your main keyword was “Replica Watches” then you would want a domain name like www.swiss-replica-watches.com.

Using the Right Keywords
Using longer keyword phrases are generally alot easier to rank with and usually convert better.

How many should i use?
When performing SEO, try to optimize each page for a maximum of 5 keywords.

Meta Tags

Title Tag
Many search engines over look most meta-tags, but alot still recognize the title tag. Try to include your most important keywords at the begining of the title, this will increase its prominence. When optimizing the title tag, get straight to the point. Dont include stop words like “to, a, an, as, in, etc… Search Engine Spiders overlook these words and including them really just decreases your keywords weight in the tag.

Description Tag
The description-tag is still in use by some search engines. Try to explain the pages content in one sentence. This tag still shows up in some engines, so try to make the tag read good and catch someones eyes.

Keywords Tag
Many engines overlook this tag, try to place your 3-4 main keywords here.

On-Page Search Engine Optimization Strategies

H1, H2, H3 Tags
Try to break your pages up into paragraphs, using one keyword rich H1 tag on the page preferably at the most imortant area of the page. Minor paragraphs should be broken up by desriptive keyword rich H2 tags. Try to include some H3 tags when possible.

Internal Links
Try to interlink your pages using keyword rich anchor text. To make it easy and with out much sacrafice to the look of your page you can use bread crumb navigation, like Home>SEO Services
IMG Alt Tags
Try to include desriptive IMG Alt Tags whenever possible. Please remember when someone hovers over the image this text will be displayed, so make it readable.
Body Area
Its a very good idea when SEO Optimizing a page to include your main keywords at the begining and the end of the body text. Try to include your keywords in this area a decent amount, but with out sounding robotic. Its a good SEO Stragtegy to break up the body text with Header tags like explained above. The body area should contain 300- 1300 words Try to include variations of your main keyword or keyword phrases also. Writing in a natural sounding way is very important.

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SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

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